New multi-channel advertising campaign "Za vsak slučaj"

15. 01. 2025

Zavarovalnica Vita entered the new year with a new multi-channel advertising campaign, developed in collaboration with the digital agency DIGINOM (a sister agency of SHIFT).

Zavarovalnica Vita was founded in 2003 as Vita, Life Insurance Company, d.d. In 2020, following a change in ownership, it became part of the Sava Insurance Group while maintaining its partnership with Nova Ljubljanska Banka (NLB), which remains the exclusive distributor of its insurance products. To enhance brand recognition, the company also registered a shortened company name in May 2024, now officially known as Zavarovalnica Vita.

Tip novice: Obvestila

The main goal of the campaign is to introduce the insurance company's new communication platform and increase brand recognition. Its key message is: "Life is full of chances. Some are better insured."

"Life’s unexpected moments have become the main inspiration for the new communication platform, which presents a wide range of insurance solutions in a simple and relatable way. The phrase 'Za vsak slučaj' ('Just in case') has also become the company’s new slogan. We believe that, due to its warmth and relatability, it will quickly resonate with both existing and potential clients," say representatives from Zavarovalnica Vita.

The central part of the campaign is a television commercial featuring the main character, little Vita, as she navigates various life situations. As they explain, "Just in case, we have complemented traditional ATL communication with strong digital advertising, performance marketing, and social media engagement."

On Prešeren Day, the campaign will be enhanced with a special activation, and they invite you to "take a stroll past the Ljubljana Opera on February 8 – just in case."